Isolation is a huge problem for many people in later life. Over 5 million older people consider television as their main form of company.
To help overcome this situation, Age UK set up the Call in Time friendship and wellbeing service.
A Call in Time
The idea behind Call in Time is that corporate volunteers call a designated person on a regular basis, usually once a week. This may be the only phone call the person receives that week.
Age UK matches the corporate volunteer and older person and provides training and support throughout the process so the volunteer never feels like they are alone.